Savonese is often the protagonist of very suggestive promotional videos, one of the most recent was for the new Ferrari Portofino. The stretch of the Aurelia that from the Malpasso reaches Capo Noli has once again become an important set. The protagonist is the new Ferrari, which was immortalized in this evocative scene for the new catalogue. Some time ago the Jaguar XE and the Volvo SUV Electric have also chosen these areas. We can not forget then Varigotti and the Bay of Saracens, which are used for advertising TIM.

The beach of Malpasso transformed into a real movie set and the parking near the Aurelia, usually full of cars swimmers, which for two days becomes a real “studio”, equipped with restaurant, tailoring and spaces for relaxation of actors and crews. The new campaign, by Italy’s leading mobile operator, will be dedicated to the passions of Italians and the role that technologies play in creating “communities” of like-minded people. Villa Faraggiana has been chosen as the location for the launch of the new perfume Trussardi. The escape from the big city ends in the peace and charm of Villa Faraggiana and in the breathtaking views between Varigotti and Capo Noli. A real parade of VIPs, hosted in the eighteenth-century residence for the presentation of the new perfume spot “Trussardi Riflesso”. Hosts for the occasion Gaia and Tomaso Trussardi, respectively creative director and managing director of the fashion brand. The two sons of the house wanted the event to be unforgettable for the guests, asking a specialized agency for a particularly original script.

The first act, the projection of the ad, was staged in the garden, where a large screen was mounted and where guests could watch the video sitting on a fleet of rented vintage cars to recreate the atmosphere of a drive-in. The screening was accompanied by popcorn and champagne, followed by an itinerant aperitif among the alleys with Ligurian fritters and stuffed vegetables, zucchini and onions chosen by local farmers. The second act took place in the large villa on the hill overlooking the old town, with a gala dinner in the eighteenth-century hall rich in frescoes and works of art. The guests were served an appetizer of sea, trofie to pesto, cappon lean and a mousse dessert. A simple menu, but also based on typical products of Liguria. Tomaso Trussardi himself, already linked to the Riviera as husband of the showgirl Michelle Hunziker who is practically at home in Varigotti, explained that he was passionate about the beauties of Liguria.

Having to shoot the sequences also in winter, so the choice of the Riviera was obvious, with the exteriors between Varigotti and Capo Noli, while for the interiors Villa Faraggiana was perfect. The Savona riviera is also the setting for the TV series “Rosy Abate” of Squadra Antimafia, totally focused on the character of the “Queen of Palermo”, played by Giulia Michelini. A real success in terms of ratings! The Tower of Savona, Varigotti, the pier of Pietra Ligure, the Marina di Loano and the walk between Noli and Finale Ligure, the Casino of Sanremo. There was all the beauty of the Riviera di Ponente in the first episode of “Rosy Abate-La serie”, spin-off of Squadra Antimafia, produced by Taodue Film for Mediaset, focused on the underworld. The spectators appreciated the fast pace, the always compelling plot, the skill, undisputed, of Giulia Michelini that this role has been able to fit perfectly and the suggestive views of the Ligurian coast.